ASICS Sportstyle unveils the GEL-CUMULUS 16 by Griff sneaker, a new project with singer-songwriter Griff. The collaboration brings together the worlds of music and movement, merging ASICS’ performance heritage with Griff’s distinctive creative perspective. At the core of the collaboration is a shared belief in the emotional power of movement. Rooted in ASICS’ founding philosophy, Anima Sana in Corpore Sano or, a sound mind in a sound body, the project explores how movement extends beyond sports into creativity, self-expression, and wellbeing. Griff’s work, known for its emotional depth and connection, naturally aligns with this vision, creating a partnership grounded in shared values. The GEL-CUMULUS 16 silhouette has been reimagined through Griff’s lens, resulting in a design that feels both personal and expressive. Presented in a black colourway, the shoe features a distinctive ribbon lacing system, inspired by ballet aesthetics and the language of movement.
Drawing on themes of strength, grace, and discipline, the design reflects the parallels between performance in music and sport. Griff’s own styling sensibility also plays a key role in the design. Referencing her habit of pairing socks with loafers, the shoe incorporates a layered, styled approach that blends softness with structure. The result is a silhouette that feels both grounded in everyday wearability and elevated through thoughtful detail.
“I wanted the shoe to feel like an extension of my everyday style,” says Griff
I wanted to make it playful and elegant but also comfortable and something I can style from studio days to performing on stage to simply living my life.”
Built on the trusted GEL-CUMULUS 16 foundation, the shoe retains ASICS’ signature comfort and cushioning technology, delivering reliable performance and all-day wearability. The collaboration also reflects a deeper emotional narrative. Developed over an 18-month period beginning in December 2024, the project has been a true creative partnership, blending technical expertise with Griff’s artistic vision. The result is a product that feels bold, playful, and intimate, celebrating community, feminine energy, and the connections formed through moving through the city in day-to-day life.
The ASICS GEL-CUMULUS 16 by Griff Is now available in the colorway, Black/Black exclusively at Shelflife for R2 999.90. For more information visit asics.com
About Griff
Griff is a singer-songwriter known for her emotionally resonant sound and distinctive visual identity. Blending pop, electronic, and alternative influences, she has quickly established herself as one of the most exciting voices in pop music. Her work explores themes of identity, vulnerability, and connection, resonating with a global audience and positioning her at the forefront of a new generation of artists.
About ASICS
ASICS is a Japanese activewear brand with over 70 years of experience in creating products designed for movement. The name ASICS derives from the Latin phrase “Anima Sana in Corpore Sano”, a sound mind in a sound body. The brand continues its mission to uplift minds through movement, combining innovative technology with refined design to support both performance and everyday life.