For the first time in South Africa, runners will have the exclusive opportunity to experience the adidas Adizero Adios Pro Evo 3 this weekend at the Sanlam Cape Town Marathon Expo.
The fastest and lightest marathon racing shoe ever created by adidas, the globally sought-after supershoe, which sold out within minutes upon its international release, is available in extremely limited quantities for local runners. Designed as adidas’ first official Sub-2-hour marathon shoe, the Adizero Adios Pro Evo 3 represents the pinnacle of racing innovation, built for athletes chasing speed at the highest level.
Building on a legacy of record-breaking performance, the Adizero adios Pro Evo 3 represents a radical leap forward. Engineered through a moonshot brief to create adidas’ first ever sub-100-gram race shoe, the Evo 3 redefines what is possible at the pinnacle of long-distance running.
“Our goal was two digits on the scale, with better performance than we’ve ever had” – Stephan Scholten, VP Product, adidas.
At the pinnacle of the Adizero franchise – the most winning running shoe range on the global stage – the Evo 3 introduces a series of breakthrough innovations designed to unlock maximum speed and efficiency:
-
Next-generation Lightstrike Pro Evo foam – adidas’ lightest and most responsive foam to date, at nearly 50% less weight than previous iterations. With a 39mm stack, it maximises cushioning, propulsion and energy return across every stride.
-
At the heart of this leap forward is the new ENERGYRIM technology – a revolutionary carbon-integrated system that supports the maximum volume of Lightstrike Pro Evo foam underfoot while providing precisely tuned stiffness for stability. This unique interplay of foam and carbon redefines energy return, propulsion and efficiency in a supershoe.
-
Ultra-lightweight upper and precision detailing – stripped back and engineered with inspiration from technologies in kitesurfing sails, the upper delivers a weightless feel with precise support. Even the smallest components – from laces to stitching – have been obsessively refined to deliver marginal gains that make the difference on race day.
-
A more efficient outsole design – featuring strategically placed Continental™ rubber in the forefoot to provide reliable traction at high speeds, without compromising weight.
“To have the Pro Evo 3 available in South Africa at such a major moment for local running is incredibly special,” says Tom Brown, Senior Brand Director at adidas South Africa. “This shoe represents the future of marathon racing, and bringing it to the Sanlam Cape Town Marathon Expo gives local runners the chance to experience one of the most advanced performance innovations in the sport right now.”
A new era of running has dawned as adidas athletes Sabastian Sawe and Yomif Kejelcha broke the sub-2-hour marathon barrier at the London Marathon, with Sabastian and Tigist Assefa making history becoming the fastest male and female marathon runners of all time. Sawe broke the sub-2-hour barrier and set a new world record of 1:59.30, with Yomif running 1:59.41 in his debut marathon, and Assefa setting a women-only world record of 2:15.41.
The shoe will launch with a highly limited number at the Sanlam Cape Town Marathon Expo from 21 – 23 May 2026, alongside the Hyperboost Edge.
The Adizero adios Pro Evo 3 will cost R 9 999, and the Hyperboost Edge R 4 499. To find out more, please visit www.adidas.co.za.
