HONOR South Africa is proud to announce a strategic partnership with SABC Sport, becoming the Official Technology Devices Sponsor for the public broadcaster. Through this collaboration, SABC Sport presenters and production crews will gain access to the full HONOR AI device ecosystem, including smartphones, tablets, laptops and other connected devices designed to enhance productivity, collaboration and content creation.
The announcement comes as HONOR continues to build momentum around its latest HONOR 600 Series campaign, which has captured the attention of South African consumers through its blend of premium design, next-generation AI capabilities, and flagship-level photography. The partnership with SABC Sport further reinforces HONOR’s commitment to connecting people through innovation, while demonstrating how its growing ecosystem of devices can power seamless productivity, creativity, and collaboration across different industries.
The partnership follows HONOR’s successful engagement with South African football fans through its support of Bafana Bafana and the official watch parties held during the team’s recent fixtures, further strengthening the brand’s commitment to empowering local sports and connecting communities through innovation.
“I am delighted to officially announce a significant partnership between HONOR and SABC Sport. HONOR will serve as the Official Technology Devices Sponsor for SABC Sport. This partnership allows SABC Sport to experience HONOR’s AI-powered ecosystem firsthand and discover how our technology can support world-class sports broadcasting,” said Fred Zhou: The HONOR South Africa, Chief Executive Officer.
Commenting on the partnership, SABC Head of Sport, Keletso Totlhanyo said: “This collaboration marks a powerful synergy between cutting-edge innovation and the home of South African sports broadcasting. By joining forces, we aim to enhance the way sports content is captured and shared, ensuring that fans remain connected to every moment of the action through world-class technology.”
The continued collaboration between football and technology keeps evolving, viewers can look forward to a productive year of bringing the best entertainment through the best through quality means and continuing to delivery state of the art presentation South African audiences.
About SABC Sport
As the home for universal access to sport and football, SABC Sport champions South Africa’s passion for athletic excellence. Through free-to-air broadcasting on television, radio, and digital platforms, SABC Sport delivers live coverage of premier football alongside rugby, cricket, athletics, and more ensuring every South African can enjoy the sporting moments that unite us all.
About HONOR
HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. HONOR has various devices that range from cellphones, laptops, tablets, wearables and audio that complete our ecosystem.
